Commercial Signs in Phoenix AZ: Electronic Message Centers vs. Traditional Signage

Commercial signs in Phoenix, Arizona can help your business draw more customers and see more profits. Different forms of advertisement are a necessary investment to increase revenue and generate interest in your company’s products and services. While some business owners may balk at the idea of investing in large, electronic message centers that provided lighted advertising space right outside their storefront, the investment in such a valuable piece of marketing can easily outweigh more traditional forms of signage with the superior benefits it can provide. Here’s a look at what taking the next step in your advertising campaign can do and why you may want to consider making this long term investment in your company…read on!

Visual Appeal

Large, lighted electronic message centers give passersby a stunning visual effect that changes as it’s programmed to give varied messages to potential customers. These advanced pieces of marketing technology draw the eye with brilliant displays that can be as intricate or simple as you wish. And while you can print the same messages on standard banners or awnings to promote your marketing message, these professional looking message boards only need one screen to give all of the information you would like to convey with your commercial signs. With traditional methods, you would need to create new banners or awnings for every announcement you wish to make.

Readability

Since electronic message centers usually have LED lights that are programmed to form words and images that convey your marketing message, customers can see your commercial signs even at night or in inclement weather. Standard banners and awnings don’t have the benefit of lighting and will be difficult, if not impossible to read at certain times of the day. By contracting a professional company to design and install your electronic message center, you can advertise 24 hours per day and 7 days per week without having to worry about how many potential customers couldn’t see, much less read your advertising message.

Professionalism

One of the best parts of investing in commercial signs and an electronic message center is that your storefront automatically gains the prestige of having such a clean, professional piece of advertising equipment. These permanent structures unconsciously signify a serious business that wants a clean advertising system that will maintain its appeal. Standard banners and awnings will show signs of wear and tear, fading and sometimes even get ripped in critical parts of the sign. Standard advertising tools such as these don’t look as professional and polished as the newer types of signage, including electronic message centers. Find out more from a qualified advertising and installation professional about what these signs can do to promote your business.

For more information about commercial signs in Phoenix AZ and the overwhelming benefits to investing in an electronic message center, call 602-269-9773 or click on the provided link.